Plant-based meat brand, vEEF®, has just launched two new ranges which are being stocked by selected Woolworths stores nationwide.
With six out of 10 Aussies interested in trying plant-based meat1, the demand for vegan alternatives has never been higher. Retailers doubled the amount of plant-based meat on shelves in 20202 putting pressure on brands to innovate or die.
The chef and entrepreneur behind the vEEF® brand, Alejandro Cancino, develops each product himself.
“People want to make healthier and more sustainable choices but they don’t want to compromise on taste and texture so we only put out the very best of our innovations.”
Alejandro sees the company’s growth as a win for everyone;
“As our range grows and large retailers like Woolworths make more room for us on their shelves, our platform for making sustainable change in the world grows too.”
The latest ranges from vEEF® include a range of ‘pulled’ meat products in pork, beef and lamb flavours. This vEEF® Artisan range is the first mushroom based vegan meat to be produced in Australia and offers consumers a delicious, ready-made solution.
The innovative company have also created something for time-poor families wanting to get a healthy, plant-based meal on the table with minimum-fuss. vEEF® Signature range includes ready-made family favourites like Butter “Chicken”, “Meatloaf” with a BBQ Glaze and “Meatballs” in a Tomato Sauce.
Hungry Aussies can head to their local Woolies chiller section to find the new ranges.
1 Hungry for Plant-Based: Australian Consumer Insights, Colmar Brunton Study 2019