PRESS RELEASE: Homepeel’s “Better Than Retinol” Featured by Marie Claire Amidst Clean Beauty Surge

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Homepeel’s “Better Than Retinol” Featured by Marie Claire Amidst Clean Beauty Surge

Gold Coast, QLD – May 21 2025 – Homepeel, an Australian skincare brand renowned for its clean, high-performance formulations, proudly announces that its flagship product, Better Than Retinol, has been spotlighted in Marie Claire’s roundup of the Best Retinol Serums in Australia.

This recognition aligns with a significant shift in consumer preferences towards clean beauty products. In Australia, the clean beauty market generated a revenue of USD 147.1 million in 2023 and is projected to reach USD 395.7 million by 2030, growing at a CAGR of 15.2% from 2024 to 2030 .

Better Than Retinol harnesses the power of bakuchiol, a plant-based alternative to retinol derived from the babchi plant. Bakuchiol offers similar anti-aging benefits—such as boosting collagen production and reducing fine lines—without the common side effects associated with retinol, like irritation and photosensitivity . Notably, bakuchiol is considered safe for use during pregnancy, providing expectant mothers with an effective skincare option .

“We developed Better Than Retinol to provide a gentle yet effective alternative to traditional retinol products,” says Jodie Baker, founder of Homepeel. “Being featured by Marie Claire validates our commitment to clean, inclusive skincare solutions.”

As consumers increasingly seek products that are both effective and aligned with their health and environmental values, Homepeel remains dedicated to delivering formulations that meet these expectations.

Better Than Retinol is available exclusively at www.homepeel.com.au.

Media Contact:

Jodie Baker
Founder, Homepeel
[email protected]
www.homepeel.com.au

Media Contacts:

Name: Jodie BakerCompany: Jodie BakerEmail: [email protected]Phone: 0409648208

Attachments:

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May 21, 2025/by Reland Pigte

About Jodie Baker

About Homepeel Homepeel is an Australian-made skincare brand delivering salon-quality results from the comfort of home. With over 20 years of experience, Homepeel formulates clean, cosmeceutical-grade products using potent actives—without alcohol, parabens, or harmful fillers. Trusted by thousands, the brand is known for its educational approach, ethical formulations, and commitment to results-driven skincare that supports skin health at every age.

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