PRESS RELEASE: Idyll Wine Co’s to change name in 2023

Latest Press Release

We would like to announce Idyll Wine Co’s name change effective from January 3rd 2023. Idyll Wine Co. will begin officially trading as IDL on January 3rd.

So what does IDL mean? IDL is pronounced as three individual letters: I – D – L. The acronym is flexible and has many variations. Possibilities include Invent Develop Launch, Imagination Doubts Limitation, Industrial Dream League, Innovative Drinks Laboratory, Inspired Drink Leaders, and Imagination Done Loud. The acronyms are interchangeable and will always reflect our company mission and values.

This name change is an exciting time for our company as we move forward with our mission to become leaders in the beverage industry. The name change cements our diversification strategy as we position ourselves as more than just a winery. With a growing portfolio of cider, ready-to-drink spirit-based products, non-alcoholic products, increased manufacturing capabilities including kegging, canning, bottling and a new product development team, the Idyll Wine Co name no longer reflected the innovative, forward-thinking and dynamic nature of our daily operations.

IDL is positioned as a turn-key beverage manufacturing solutions provider for clients all over the world. Idyll was the original name of the vineyard where our site operates, so we have chosen IDL as a play on words with this heritage in mind.

Many of Australia’s most well-loved and well-known beverage products have been developed and packaged by IDL. The products we create and package are sold domestically and internationally.
IDL is a regional Geelong employer with 170 staff employed at our Moorabool Valley manufacturing facility. Our continued company growth is an exciting time as we continue to provide employment opportunities within the region.

Media Contacts:

Name: Shannon BirthiselCompany: Idyll Wine CoEmail: [email protected]Phone: +61 (0)3 5228 4888

Attachments:

December 22, 2022/by Daniella Mosca

About Idyll Wine Co

IDL is an end-to-end beverage contract manufacturing company. Based in Geelong, Victoria we offer our product development, production, packaging and logistics services to customers worldwide. Producing a range of private label and branded wine, we are proud to be one of the biggest wine companies in Australia, while also brewing and manufacturing cider, ginger beer and ready-to-drink products. Our state-of-the-art bottling, canning and kegging facilities are the home of many well-loved, private label, local and international beverages.

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