PRESS RELEASE: Industry Attends digiDirect Parramatta Grand Opening

Latest Press Release

digiDirect formally opened its Parramatta Westfield store greeted with large queues of customers and an audience of industry heavyweights representing some of the biggest brands in consumer electronics.

After completing the acquisition of Tom Saade’s Parramatta Cameras store on 4th July 2022 to establish its presence in the critical Western Sydney catchment, digiDirect embarked on a refit which was revealed to all in attendance for the festivities on 1st September 2022.

General Manager Haig Kayserian called the store “a manifestation of digiDirect’s goal to service the ‘modern camera consumer’, displaying a range anchored in cameras and imaging, and complimented by a carefully curated range of computers, mobiles, gaming and streaming products”.

“We want digiDirect to become as synonymous to gamers, streamers and content creators as we are for photographers, videographers, hobbyists and editors,” added Kayserian.

In line with these goals, digiDirect Parramatta showcased brands including Canon, Sony, Fujifilm, Leica, Nikon, Panasonic, Olympus, DJI, Tamron, Sigma, Manfrotto and Sandisk, as well as Apple, Dell, Asus, Samsung, AOC, Lenovo, Oppo, Rode, Logitech, Elgato, LaCie, Corsair, among others.

Many of the representatives of these brands were in attendance, along with former store owner Tom Saade, as Group General Manager Sina Clayton and digiDirect Parramatta Store Manager Cameron Mount cut the ribbon to open the latest phase in the growth of one of Australia’s fastest growing consumer electronics retailers.

A large number of customers also enjoyed great opening deals throughout what was a record weekend for the store, which was jazzed up with an in-store DJ, coffee cart and digiDirect branded goodies.

“We thank our owner Shant Kradjian for his visionary and inspirational leadership, and for allowing us on his special journey to serve the modern camera consumer while honouring the brands they love with care and respect,” said Kayserian.

The digiDirect Parramatta store is located at Westfield Shop 2101-2103 Level 2 (159 Church Street) Parramatta NSW.

Media Contacts:

Name: Haig KayserianCompany: digiDirectEmail: [email protected]Phone: 0403317903

Attachments:

September 7, 2022/by Reland Pigte

About digiDirect

ABOUT digiDirect – where everything clicks. digiDirect is one of Australia's largest retailers of consumer electronics. Having started as a retailer specialising in cameras and imaging, digiDirect's seven brick-and-mortar stores across the country maintain that speciality with expert staff and the widest range of products. Their website, digidirect.com.au is one of the most popular online retail destinations in Australia, offering tens of thousands of products shipped to thousands of loyal customers from the company's state-of-the-art Sydney headquarters. Founded by Managing Director Shant Kradjian in 2005, digiDirect employs over 130 staff across multiple states and enjoys important relationships with multinational supplier partners, payment, loyalty rewards, logistics and other service providers.

TERMS OF USE

By sending a press release and/or signing up for a subscription of our service Get The Word Out, you agree to the following terms of use, limitations, quality policy and fair use policy. Get The Word Out reserves the right to suspend or delete your account if any of the terms below are believed not to have been adhered to. Get The Word Out reserves the right to delete any content that does meet the following terms and policies.

1. Accuracy

By using Get The Word Out, you agree to only publish information that you know to be true and accurate. You are solely responsible for the facts and accuracy of all information submitted by you for distribution by Get The Word Out. Get The Word Out will make reasonable efforts to correct any error of fact brought to its attention.

2. Acceptable content

You agree to only submit content that might be classified as a “news announcement”. That is: it is a new event or statement related to the company or organisation that the release is being submitted under. You agree not to use Get The Word Out to distribute how-to articles, generally-information articles, whitepapers, or opinions. You must not submit content that infringes on copyright or the proprietary rights of a third party, or is unlawful or offensive. Releases must adhere to professional standards and may be deleted if they do not. You acknowledge that we reserve the right to edit your release's headline, subject and body text to ensure it is appropriate, relevant and suitable for the purpose.

3. Attribution

You agree to submit content only on behalf of the organisation that the release is being submitted under. Content that may be considered misleading in terms of who the material is being submitted by, or in terms of who the content is related to should not be posted and may be deleted or edited. When submitting a release you must be the owner of the email that is being used to send emails via Get The Word Out.

4. Categorisation

You agree to categorise content only under those categories that are relevant to the content. In general, we advise attempts to categorise content under more than five categories will lead to that content being reviewed and possibly removed. You acknowledge that we reserve the right to edit release's tags to ensure your release is sent only to relevant people.

5. Linking and fair-use

You agree not to add more than one link to a website in any press release. Over-linking solely for Search Engine Optimisation purposes is not allowed and is advised against due to penalties that may be associated with over-linking. And our gremlins will hunt down over-linking and delete such transgressions.

Inquiries concerning any Get The Word Out content including text, photos, video, audio and other content, or that may be related to the use of the Get The Word Out service should be addressed to The Director, Digitaliyf Pty Ltd of PO Box 3045, Newstead, 4006 Australia.