PRESS RELEASE: INTERVIEWS OFFERED: Enrichment Matters: Simple Steps for Happier, Healthier Cats

Expert advice from Dr Claire Jenkins as part of the Paws Up For Health campaign presented by Breeder’s Choice, focusing on enhancing your cat’s well-being through effective enrichment strategies.
APRIL 2025: AUSTRALIA – Providing mental and physical stimulation is essential for your cat’s overall health, helping to prevent boredom, reduce stress and promote a happy, active lifestyle. As part of the Paws Up For Health campaign presented by Breeder’s Choice, Dr Claire Jenkins, Breeder’s Choice Vet Ambassador and founder of VetChat, offers practical tips to enrich your feline friend’s daily routine.
“Enrichment isn’t just about keeping your cat entertained; it’s about fulfilling their natural instincts and promoting mental and physical health,” says Dr Jenkins. “Simple changes can make a significant difference in your cat’s quality of life.”
Top 5 Tips for Enhancing Your Cat’s Mental and Physical Stimulation
1. Engage in Interactive Play Sessions
Dedicate time each day to play with your cat using toys that mimic prey, such as feather wands or laser pointers. These activities stimulate their hunting instincts and provide necessary exercise. “Interactive play is a great way to bond with your cat while keeping them mentally and physically active,” advises Dr Jenkins.
2. Provide Puzzle Feeders
Incorporate puzzle feeders into mealtime to challenge your cat’s problem-solving skills and slow down rapid eating. “Puzzle feeders turn feeding into an engaging activity, satisfying your cat’s natural foraging instincts,” notes Dr Jenkins.
3. Create Vertical Spaces
Cats love to climb and observe their environment from elevated spots. Install cat trees, shelves, or window perches to offer vertical exploration opportunities. “Vertical spaces enrich your cat’s environment and provide them with a sense of security,” says Dr Jenkins.
4. Rotate Toys and Introduce New Scents
Keep your cat’s environment interesting by regularly rotating their toys and introducing new scents, like catnip or silvervine. This variety prevents boredom and encourages exploration. “Changing toys and scents keeps your cat curious and mentally stimulated,” explains Dr Jenkins.
5. Establish a Routine with Training Sessions
Cats can benefit from short, positive reinforcement-based training sessions. Teaching simple commands or tricks provides mental stimulation and strengthens your bond. “Training isn’t just for dogs; cats enjoy the challenge and attention, too,” says Dr Jenkins.
Celebrate Feline Enrichment This April
Throughout April, the Paws Up For Health campaign by Breeder’s Choice offers practical advice, engaging activities, and expert insights to help cat owners enhance their pets’ well-being. By focusing on enrichment, Breeder’s Choice aims to empower cat owners to create stimulating environments that promote healthier, happier lives for their feline friends.
For more expert tips, informative blogs, and interactive activities, visit Breeder’s Choice’s website or follow their social media channels. Let’s make enrichment a priority for the well-being of our cats!
Media Kit is available for download – LINK WITHIN PRESS RELEASE
Interviews with Dr Claire Jenkins or Steve Adams are available on request.
Product Samples are available on request.

Media Contact:
Missy Mischief PR & Creative
Amanda Kuhn
[email protected]
0410 570 993