PRESS RELEASE: Introducing Filmo: A New Era of Interactive, Live E-Commerce

Melbourne, Victoria – 02/12/2024 – The future of retail has arrived in Australia with the launch of Filmo, a state-of-the-art live-shopping app designed to revolutionise the online shopping experience. Combining real-time video streaming with seamless purchasing capabilities, Filmo empowers brands to engage with their audiences like never before, driving stronger customer connections and boosting sales.

Why Live-Shopping is the Next Big Thing
Live-shopping is reshaping e-commerce globally, offering brands a highly interactive platform to connect with customers and significantly improve conversion rates. Research reveals that companies implementing live-commerce strategies experience conversion rates up to 10 times higher than traditional e-commerce (source: McKinsey & Company). Furthermore, 87% of marketers confirm that video content directly increases sales, proving the effectiveness of live video in influencing buyer decisions (source: Vidico). The live-streaming market itself is booming, growing from $1.24 billion in 2022 to $1.49 billion in 2023, with projections reaching $3.21 billion by 2027 (source: Uscreen). These figures highlight the growing consumer demand for interactive and engaging shopping experiences.

Meet Filmo: Australia’s Premier Live-Shopping App
Filmo is Australia’s first dedicated live-shopping app, bringing the proven success of live-commerce to local businesses. Designed to help sellers thrive in a competitive marketplace, Filmo offers innovative features tailored to both sellers and buyers:
-Higher Sales Conversions: Build trust and drive impulse purchases with real-time video and chat.
-Multi-Platform Streaming: Broadcast live shows on Instagram, TikTok, Facebook, and YouTube simultaneously, maximising reach and visibility.
-Seamless Shopify Integration: Effortlessly sync your Shopify store for smooth inventory management, order processing, and sales tracking.
-Shoppable Replays: Keep selling after your show ends with replay videos that allow customers to shop anytime.
-Enhanced Brand Visibility: Showcase products through live demonstrations, helping brands stand out in a crowded market.

Revolutionising E-Commerce for Sellers and Buyers
Filmo is a game-changer for Australian businesses. Sellers can demonstrate product features, answer customer questions in real time, and create dynamic shopping experiences that foster trust and loyalty. For buyers, Filmo offers an engaging, interactive, and convenient way to discover and purchase products—eliminating the uncertainty of static product images or generic descriptions.

Australia Joins the Global Live-Shopping Boom
The global live-shopping market is expected to surpass $500 billion by 2025, and Filmo is leading the charge in Australia. “Live-shopping is revolutionising online retail by creating a more engaging and interactive experience. Filmo gives Australian businesses the tools they need to connect with customers in real time” said Carolina Ferrarello, Co-founder.

Join the Live-Shopping Revolution Today
Filmo is redefining online retail in Australia, and now is the perfect time to jump on board. As part of our launch promotion, we’re offering 30 days with zero commission fees, giving sellers the opportunity to experience Filmo’s full potential—completely risk-free.

Getting started is simple: download Filmo on iOS or Android, create your account, link your Shopify store, and schedule your first live show.

Don’t miss out on this exclusive opportunity to revolutionise the way you sell online. Download Filmo today and take your business to the next level! For more information, visit www.filmo.com.au.