PRESS RELEASE: Introducing Studio PFA: Retail Design experts for Luxury Brands Worldwide

Latest Press Release

After more than 30 years as Perry Fung Architects, the team behind flagship retail environments for the world’s most prestigious brands is proud to announce its new identity: Studio PFA.

This rebrand marks the beginning of a new chapter under the leadership of Michael Fung, who now serves as Director. Michael brings a renewed vision to the studio while continuing the legacy established by founder Perry Fung, who remains actively involved in a senior advisory role.

“Studio PFA is a continuation of everything our clients value, with a refreshed approach and sharper creative direction,” says Michael Fung.

Studio PFA is a leader in luxury retail architecture, having delivered high-impact store environments for fine jewellery, watches, and fashion boutiques across Australia. With a deep understanding of global brand standards, in-store experiences, and premium detailing, Studio PFA is trusted by over 30 international luxury clients.

The studio also provides integrated services across retail and hospitality, from concept through to construction—offering architecture, interior design, joinery detailing, and project management in one seamless process.
Studio PFA has specialist experience on working on challenging projects with heritage and high-security environments—including airports, sensitive overlay zones, and complex façade systems. These technically demanding projects highlight the studio’s capacity to deliver thoughtful design in even the most constrained or regulated contexts.

Whether you’re a global luxury brand, a local operator, or a landlord planning your next space, Studio PFA is ready to collaborate bringing clarity, creativity, and care to every project.
For media enquiries or project collaborations, please contact:

Michael Fung
Director, Studio PFA
[email protected]

Level 2, 310 Pacific Highway
Crows Nest NSW 2065 Australia

studiopfa.com

Media Contacts:

Name: Michael FungCompany: Studio PFAEmail: [email protected]Phone: 0299062321

Attachments:

September 10, 2025/by Reland Pigte

About Studio PFA

Studio PFA is a boutique architectural practice with over 30 years of experience, specialising in luxury retail and commercial projects. Known for our personalised approach and meticulous attention to detail, we partner with international brands and leading local clients to deliver bespoke architectural solutions that capture each client’s unique vision. Our expertise spans architecture, interior design, millwork design, and project management, allowing us to seamlessly navigate complex projects—whether in high-security environments, heritage sites, or premium retail spaces. With a portfolio featuring collaborations with esteemed names such as Cartier, Chopard, Bvlgari, and Valentino, Studio PFA has become a trusted name in Australia’s luxury retail landscape. Beyond retail, our adaptability extends to hospitality, fashion, duty-free, optometry, and office fitouts, always with the same commitment to excellence and client-focused service.

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