PRESS RELEASE: Korea Had K-Beauty. Japan Had J-Beauty. Now Taiwan Wants the Crown, and Two Australians Are Bringing It Here.
FOR IMMEDIATE RELEASE
Korea Had K-Beauty. Japan Had J-Beauty. Now Taiwan Wants the Crown — and Two Australians Are Bringing It Here.
A 20-year-old Taiwanese skincare brand with a presence in 30 countries launches in Australia, aiming to put T-Beauty on the map.
BRISBANE, QLD — Wed Aug 12, 2026 — K-Beauty and J-Beauty have become global skincare phenomena. Now a Sunshine Coast husband-and-wife team with over 20 years experience in the Beauty industry, believes Taiwan is ready for its turn.
Paul and Cath Collins are bringing HD Professional, a Taiwanese skincare brand with more than 20 years of international experience and a presence in 30 countries, to Australia.
Their ambition is to introduce Australian consumers to T-Beauty, Taiwanese Beauty: skincare combining Taiwan’s advanced technology, manufacturing expertise and high-performance ingredients.
Australia is ready for the next Asian beauty wave.
Australia is already one of the world’s strongest markets for Korean beauty.
According to data from Future Market Insights reported by the ABC, Australians are the world’s biggest per-capita spenders on South Korean beauty products outside South Korea itself. Australia’s K-beauty products market is also forecast to grow at a 12.2% compound annual growth rate between 2026 and 2033, according to Grand View Research.
“We believe Taiwan is the next market consumers are going to start talking about,” said Paul Collins, CEO of HD Professional Australia.
“Australian consumers have already embraced Asian skincare. We think T-Beauty is the next chapter.”
Introducing HD Professional
HD Professional’s Australian launch will initially focus on three hero products:
HD Vitamin C Serum Dark Spot Corrector, $89.50
HD Retinol Serum Skin Revival with Vitamin E, $89.50
HD Regenerating Micro-Nutritive Capsule Serum, $92
The capsule serum uses an innovative single-dose format designed to provide a precise, convenient application.
Behind HD Professional is a combination of Taiwanese skincare technology and high-performance ingredients sourced from leading international suppliers from France, germany and Switzerland. The brand brings together skincare ingredients consumers already know, including hyaluronic acid, ceramides, CICA and concentrated vitamins C and A with innovative formats and more than two decades of professional skincare experience. Products are made to internationally recognised quality standards, and the range is cruelty-free, with no parabens, sulfates, phthalates or alcohol.
The wider HD Professional portfolio includes cleansers, moisturisers, masks and targeted treatments.
“For years, Korea and Japan have dominated the Asian beauty conversation,” Paul said. “Taiwan has been quietly developing its own skincare expertise. We think it’s time Australian consumers discovered it.”
HD Professional is now launching in Australia.
Media enquiries
Paul Collins
0419722807
[email protected]
www.hdprofessional.com.au
