PRESS RELEASE: Middle Aged Women are the Demographic Drinking the most – here’s why
As a middle-aged woman who used to drink too much, I know all too well the slippery slope of emotional dependence on alcohol.
I recently ran a poll with 15,000 sober or sober curious women asking why they drank, and the number one reason was stress. Middle-aged women are under more stress than ever before as they juggle demanding careers whilst raising children, caring for elderly parents, running a household, maintaining friendships, relationships, exercise routines. Their stress levels are at an all-time high, and when 6pm rolls around, alcohol provides a much needed switch off. But what starts as one glass quickly leads to two and before we know it, the entire bottle is gone.
On the physical side, alcohol is up there as one of the top 5 most addictive substances and as we build tolerance, so we need more and more to get the same buzz.
My clients are not what society calls ‘alcoholics’. They are high functioning, successful women who on the outside look like they ‘have it all’ and on the inside are gradually slipping into a deeper and stronger dependence on alcohol to get through the days.
We need to start offering women the support they need before this turns into a major health crisis.
Contact Sarah Rusbatch
0451 055147
[email protected]
Sarah Rusbatch is one of Australia's only accredited Grey Area Drinking Coaches and works with women all over Australia to support them to change their drinking habits.
