PRESS RELEASE: MITCH DOWD THE PERFECT FIT FOR LEE COOPER

Latest Press Release

Australia’s favourite sleepwear, underwear and sock brand for men, Mitch Dowd is expanding their category footprint. Six months after announcing that Mitch Dowd is the new home of Russell Athletic apparel, Mitch Dowd announces that they are managing denim giant, Lee Cooper in Australia and New Zealand.

Consisting of a range of core denim styles and complementary co-ordinated apparel, the Lee Cooper London creative hub has been working with Mitch Dowd designers to bring the best that the international collection has to offer, with a touch of local Australian flare.

The brand will be accessible to Men, Women and Children and Lee Cooper will be sold through national retailers and independent stores. Dane Totham, CEO for Mitch Dowd says that “Mitch Dowd has taken bold and decisive acquisition moves in the COVID era and the 6 months it has taken to consummate this deal has been well worth the effort. The entire Mitch Dowd business is more successful, sustainable and pro-active than ever before. We have transformed our business and we are absolutely delighted to be working with Lee Cooper as the brand fits our brand management ethos and our company culture”.

“What is particularly pleasing about the Lee Cooper brand is that research validates that the Lee Cooper brand is well-known and wanted by our consumers and this is particularly pleasing to us. We plan to tap into everything that the brand offers through international styling and sourcing”. Totham says.

Daisy Laramy-Binks, Managing Director for Lee Cooper global said “Lee Cooper’s decision to award Mitch Dowd the rights was an easy one given Mitch Dowd’s proven capabilities in product design, development, sourcing, logistics and distribution”.

“Mitch Dowd’s passion for the brand, combined with the reaction we are receiving from consumers demanding Lee Cooper in the region leaves me in no doubt that we will see great things for the brand in both Australia and New Zealand” says Laramy-Binks.

Media Contacts:

Name: Catherine CarnegieCompany: MITCH DOWD THE PERFECT FIT FOR LEE COOPEREmail: [email protected]Phone: 0433851015

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April 22, 2021/by Reland Pigte

About MITCH DOWD THE PERFECT FIT FOR LEE COOPER

MITCH DOWD - Distinctly Australian When Mitch started this company in 1987 with a brush, fabric paint and his ‘canvas’ of white cotton boxer shorts, who knew where it would lead? 32 years later, we haven’t sold out and neither have our designs. Every boxer, trunk, pyjama & sock we produce has a little of his flair and ingenuity. They are created right here and always will be. In his words “Bold, breathtaking, trend setting, funny, not always on the same page. That’s Mitch – and the company is even better!”

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