PRESS RELEASE: New Australian Haircare Brand Kadūra Enters the Market With Science-Driven Botanical Formulas

Sydney, Australia — Kadūra Beauty has officially launched its debut haircare collection, bringing a new generation of clean, botanical-based hair products to the Australian FMCG beauty market. Designed and formulated in Australia, Kadūra blends native botanicals like Kakadu Plum, Guarana, and Lemon Peel Oil with scientifically backed actives to deliver results-driven, salon-quality care at home.
Developed by an experienced Sydney team, Kadūra’s formulations reflect the needs of modern, health-conscious consumers seeking both performance and purity. Each product is vegan, pH-balanced, and free from sulphates, silicones, and microplastics — aligning with growing consumer demand for transparency and eco-responsibility.
The launch range includes:
• Root Revival Shampoo — invigorates thinning or oily hair with Kakadu Plum and Guarana to energise roots and purify the scalp.
• Shea Sanctuary Conditioner — nourishes dry, brittle strands with Shea Butter, Squalane, and Kakadu Plum for soft, resilient hair.
• Deep Clean Scalp Scrub — exfoliates and rebalances with Pink Salt, Tea Tree, and antioxidant-rich Kakadu Plum.
• Hydra Bomb Hair Mask — deeply hydrates and restores damaged hair using Hyaluronic Botanical Complex and Wheat Protein.
• Root Revival Scalp Serum — powered by Australian botanicals and caffeine to reduce hair fall and strengthen follicles.
• Botanical Hair Perfume Oil — a lightweight finishing oil with Camellia and Australian native oils that smooths frizz and adds shine.
“We’ve focused on science-led botanical care that respects both the scalp and the environment.” Says Kadura’s product development team
Each formula is tested for safety, consistency, and performance under strict GMP-certified conditions. Bottles are made with up to 98% recycled materials, underscoring Kadūra’s commitment to sustainability.