PRESS RELEASE: New Proptech platform sees sellers get paid cash upfront to list their property.

A property sale listing is a valuable asset for a real estate agency. In an Australian first, a new Proptech platform ‘Win My Listing’ allows Agents to bid competitively for property listings from Owners who are ready to sell.
Owners can now upload their property address and some brief details on the winmylisting.com.au platform, free of charge or obligation, and then monitor and review Agent bids without the pressure of selecting Agents to invite and interview.
Agents can then bid competitively for the opportunity to list the property, setting out their cash offer, plus details of their commission rate, marketing strategy and experience.
At the end of the bidding period Owners can review the bids and choose to interview the Agent with the preferred offer, but are under no obligation to accept the offer. This approach removes the pressure of interviewing several Agents and trying to compare varying listing proposals, while fielding endless phone calls and approaches from Agents who are competing for their business.
When a listing agreement is signed, Win My Listing pays the cash upfront amount to the Owner, less a percentage for its fee.
For Agents, property listings are an asset that they normally invest considerable time and money in prospecting activities to obtain. Many Agents also buy telemarketing lists as well as leads from lead-generation companies, often with limited chance of success. For the first time they can now bid on actual listings, rather than leads, from owners who are ready to sell. Agents only pay the bid amount on successfully obtaining a listing agreement with the seller.
Owners can be assured that an Agent who is prepared to invest their own cash upfront by bidding for a listing of their property is going to be highly motivated to ensure that they achieve a good result.
There is no cost for Owners or Agents to register for this service.