PRESS RELEASE: Paws Up For Health: Breeder’s Choice Launches Campaign this April to Promote Feline Well-being

Empowering cat owners with expert advice and sustainable solutions for happier, healthier cats throughout April.
AUSTRALIA – Breeder’s Choice, famous for its commitment to sustainable, high-quality cat care products, is launching Paws Up For Health this April. Celebrated throughout the entire month, this campaign is dedicated to promoting feline well-being and equipping cat owners with essential care tips. It reflects Breeder’s Choice’s ongoing mission to enhance the lives of cats while championing eco-friendly solutions.
Because at the heart of it all, Your Cat Matters.
The campaign focuses on four key pillars of feline care—hydration, nutrition, enrichment, and balance—encouraging cat owners to make simple, impactful changes that contribute to their pets’ long-term health and happiness.
A key highlight is the collaboration with Breeder’s Choice Vet Brand Ambassador and VetChat Founder, Dr Claire Jenkins, who will share expert insights on feline health throughout April.
Commenting on the campaign, Dr Jenkins said: “Feline health is often overlooked, yet it’s essential for ensuring our pets lead happy, healthy lives. Paws Up For Health presented by Breeder’s Choice is a fantastic opportunity to educate cat owners on simple, effective ways to care for their cats.”
Throughout April, the campaign will deliver valuable content and interactive experiences, including:
Expert tips shared across Breeder’s Choice social media channels.
Informative blogs published regularly on their website.
Social Q&A session with Dr Jenkins.
Exciting competitions, influencer collaborations and product sampling opportunities.
Steve Adams, Managing Director of Breeder’s Choice, reinforced the brand’s mission: “At Breeder’s Choice, we’re passionate about providing sustainable, high-quality products that benefit both cats and the planet. Paws Up For Health strengthens our connection with cat owners and reinforces our position as a trusted partner in feline care.”
This inaugural Paws Up For Health campaign marks the beginning of an annual tradition by Breeder’s Choice, ensuring ongoing support for cat owners and their feline companions with sustainable solutions and expert guidance.
Because at Breeder’s Choice, Your Cat Matters—and every small change makes a big difference.
Follow Paws Up For Health presented by Breeders Choice at @breederschoicecats / https://www.breederschoicecats.com.au/
Samples and Interviews are available – please contact [email protected] / 0410 570 993