PRESS RELEASE: Perth agency grows home builder’s YouTube traffic 14x with social media SEO
PERTH, WESTERN AUSTRALIA – October 19 2026
Perth digital agency Distl has grown website traffic from YouTube for Perth home builder Easystart Homes by roughly 14 times, rebuilding the builder’s existing channel around search rather than subscribers.
The work lands as Google makes social search visible to businesses. In July 2026 it launched platform properties in Search Console, a reporting view showing which search queries lead people to a business’s Instagram, TikTok, X and YouTube posts.
Distl’s YouTube SEO work covered titles rewritten around searched phrases, descriptions naming the home design, location and guarantees, a full tag set covering design, buyer type and suburb, timestamped chapters, corrected captions and pinned comments. One customer video went from “Karin’s Story of Building with Easystart Homes” to “Karin | From Renting to Homeowner | Building Your First Home in Perth with Easystart Homes”.
Results
• Website page views from YouTube up from roughly 9 a day to roughly 124
• Monthly engaged views: 8,900 in April, 40,600 in May, holding at 36,400 through June
• Google Ads traffic to the channel fell 38% over the same period while organic views and website visits kept rising
Distl has not claimed a controlled causal relationship, offering the paid decline as evidence the growth was not bought.
“Most profiles were built for people who already follow them, so search traffic was never part of the design,” said Ryan Wilson, Marketing Team Lead at Distl. “Social media SEO is search work on a different surface, and in most businesses it belongs to nobody. The social team optimises the feed, the SEO team optimises the website, and no one owns whether your profile shows up in Google. If your social and your SEO run through different agencies, assume it’s falling through the crack.”
Distl says AI search raises the stakes. Ask Google’s AI Mode or ChatGPT for a business like yours, and the answer is built from whatever those systems can find, social profiles included.
Four social media SEO checks
• Handle, display name and bio: do they name the category and the location, or only the brand?
• Handle, link and description consistent across every platform, and matching the website
• Searchable phrases and alt text in captions, on-screen text, video titles and descriptions
• Posts that answer the search question in the first two lines or first few seconds
About Distl
Distl is a Perth-based full-service agency working across branding, web development and digital marketing. A certified Google Partner, Distl works with Australian businesses on brand strategy, website builds, SEO, paid media and content. distl.com.au
Media contact
Jack Headford, Distl
[email protected]
08 9381 4441
Full article: https://distl.com.au/insights/how-to-increase-website-traffic-from-youtube-with-social-media-seo/
