PRESS RELEASE: Proven franchise leaders launch MasterFix: raising standards in Australia’s property maintenance sector

MasterFix Launches: Empowering Franchisees to Build Million-Dollar Businesses

Melbourne, 1st September 2025 – MasterFix, a new force in property maintenance, handyman
services, and renovations, has officially launched — with a vision to create one of Australia’s most
sophisticated franchise networks, designed to help franchisees grow into million-dollar businesses.

The venture is led by Wayne Morris, together with experienced franchise leaders Simon Suggett and
Andrew Roberts. The trio are best known for scaling Fifo Capital into a national finance franchise
with nearly 100 franchisees, establishing themselves as some of the most successful franchise
operators in the country. They are now bringing that proven expertise to the construction and
property sector — an industry crying out for greater professionalism, consistency, and customer
trust.

“At MasterFix, we are not just building a brand — we are building businesses,” said Morris, CEO of MasterFix. “Our model is designed to help franchisees achieve scale, with the tools, systems, and support to grow towards $1 million in annual turnover. Skilled tradespeople deserve more than a job — they deserve the opportunity to create long-term wealth.”

MasterFix Academy Launching October 2025
As part of its commitment to franchisee success, MasterFix will launch the MasterFix Academy in October 2025. The Academy will provide new franchisees with a structured training program that goes beyond technical skills. Delivered by industry leaders, training will combine practical construction know-how with business management, customer service, compliance, and growth strategies — giving every franchisee the foundation to run not just a trade, but a thriving enterprise.

A Model Built for Scale

MasterFix combines three powerful elements:
• Corporate Expertise – A head office team of experts and project managers setting standards for compliance, quality control, and training.
• Franchise Growth Pathway – A systemised program to help franchisees scale from start-up to substantial business, with strong support in marketing, quoting,
finance, and client management.
• Premium Customer Experience – A focus on professionalism, transparency, and consistent quality that builds trust with homeowners, landlords, and commercial
clients.

Suggett commented:
“We’ve seen how the right systems can take everyday people and help them build extraordinary businesses. At MasterFix, we’re bringing that philosophy into construction — a sector where the opportunity is enormous.”

Roberts added:
“The MasterFix Academy will be a game-changer. Our franchisees will not only be trained to deliver excellent workmanship, but to think and act like business leaders. That’s how we’ll raise standards across the industry.”

With the official launch of MasterFix and the upcoming Academy, the brand is set to transform property maintenance and renovation services in Australia — and provide ambitious tradespeople with the opportunity to run businesses of scale under a nationally recognised banner.