PRESS RELEASE: Recovr x STRONG Pilates: Landmark AI Partnership Sets New Standard for Premium Fitness Experience

100+ studio network to deploy intelligent member engagement platform, marking boutique fitness industry’s largest AI-powered personalisation initiative

MELBOURNE, AUSTRALIA – 19th November 2025 – Recovr, the AI-driven member engagement platform, today announced a strategic partnership with STRONG Pilates to transform how boutique fitness studios build stronger, more connected member experiences at scale.

The partnership will see Recovr’s technology introduced across STRONG’s fast-growing network of 100+ studios, with 150+ additional territories reserved around the world.

The Partnership
STRONG Pilates, the Australian-born fitness brand known for its signature Rowformer and Bikeformer workouts, has built one of the fastest-growing boutique fitness franchises globally. Now, it’s taking the next step — enhancing its already premium member experience through Recovr’s intelligent AI platform.

Recovr’s technology analyses member behaviour in real time, predicting engagement trends and helping studios take action before motivation drops. From automated check-ins and personalised messages to in-studio engagement prompts, every interaction becomes smarter and more personal.

A Shared Vision for Growth
This collaboration represents one of the most ambitious AI-powered member experience initiatives in boutique fitness to date. STRONG’s franchise network continues to expand globally, and Recovr’s platform helps ensure every studio delivers a consistent, high-quality experience while saving teams time and improving member retention.

“We’re not just adding technology — we’re amplifying what makes STRONG special,” said Nick Hunter, Co-Founder & CEO of Recovr. “STRONG has built incredible momentum with its unique training model and community-first culture. Our AI platform helps them scale those personal connections that members love — even as they grow to hundreds of studios worldwide.”

About Recovr
Recovr is an AI-powered platform for the fitness industry that helps gyms and studios understand member behaviour, automate engagement, and improve retention. By combining behavioural data with smart automation, Recovr helps operators deliver a more personal, connected, and profitable member experience.

About STRONG Pilates
STRONG Pilates is an Australian-founded boutique fitness franchise combining reformer Pilates with strength, cardio, and performance training through its exclusive Rowformer and Bikeformer machines. With over 100 studios open and 150+ territories reserved, STRONG is redefining high-performance, low-impact training and expanding rapidly across Australia, New Zealand, and global markets.