PRESS RELEASE: Research reveals chicken is the most popular ‘go-to’ midweek dinner

Latest Press Release

With the average Aussie eating 49 kilograms of chicken each year (Australian Chicken Meat Federation), chicken continues to be the top meat-protein of choice. New research by Ingham’s reveals the go-to midweek meals Aussies are cooking.
Ingham’s commissioned Bread and Butter Research to undertake five in-depth two-hour focus groups with Sydney shoppers across a mix of age groups to discuss how they plan and prepare meals.

Chicken and mince were found to be the dominant midweek proteins because they’re affordable, versatile, quick to cook, relatively healthy and everyone likes them.

The most popular weekday meals being prepared and plated by Aussies are:

CHICKEN-BASED MID-WEEK MEALS
1. Chicken breast with sauce and vegetables or salad
2. Schnitzel, nuggets and burgers
3. Chicken skewers
4. Stir fry
5. Wraps
6. Chicken pasta bake
7. Barbeque chicken from the supermarket: hot roast chook
8. Chicken-based curries

MINCE-BASED MID-WEEK MEALS
1. Spaghetti bolognaise
2. Tacos and burritos
3. Shepherd’s pie
4. Meatballs
5. Lasagne

OTHER MID-WEEK GO-TO’s
1. Home-made pizza
2. Salmon fillets
3. Other pasta dishes
4. Slow cooker throw togethers
5. Sausages

Ingham’s Seb Brandt, Chief Marketing Officer said: “We undertook research to better understand how Australians approach meal planning and preparation – particularly when it comes to weekday dinners. By understanding what people are cooking and the different challenges they face we can focus on producing products and offerings that answer these needs.”
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Ingham’s is the largest integrated poultry producer across Australia and New Zealand, employing 8,000 people. It supplies locally-farmed chicken, turkey and plant-based protein products to major retailers, quick-service restaurant (QSR) operators, food service distributors, wholesalers and to export channels. Ingham’s was incorporated in March 2016 and is listed on the ASX as Inghams Group Limited.
Ingham’s is proud to participate in the RSPCA Approved Farming Scheme as a Producer in Australia, with animal welfare and sustainability two of the company’s top priorities. For more information, visit inghams.com.au

Media Contacts:

Name: Jess StebnickiCompany: Ingham'sEmail: [email protected]Phone: 0405495164

Attachments:

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April 12, 2023/by Reland Pigte

About Ingham's

Ingham’s is the largest integrated poultry producer across Australia and New Zealand, employing 8,000 people. It supplies locally-farmed chicken, turkey and plant-based protein products to major retailers, quick-service restaurant (QSR) operators, food service distributors, wholesalers and to export channels. Ingham’s was incorporated in March 2016 and is listed on the ASX as Inghams Group Limited. Ingham’s is proud to participate in the RSPCA Approved Farming Scheme as a Producer in Australia, with animal welfare and sustainability two of the company’s top priorities. For more information, visit inghams.com.au

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