PRESS RELEASE: The Next Generation Of Athleisure Has Just Hit The Australian Market. LARi Active: Responsibly Made, Fashionably Comfortable
LARi Active has just launched its first collection into the Australian market, showcasing the next generation of fashion forward and sustainable activewear for women.
Fuelled by a passion for fashion and fitness, LARi combines a fashion-centric approach with high performance technology, comfort and functionality resulting in refreshingly bold pieces made for the modern lifestyle.
Pieces from activewear leggings, sports bras, tops, to jackets and athleisure dresses, not only look good, but transition easily from the gym to streetwear, ensuring comfort, without compromising on style.
The brand empowers fashion conscious women to make conscious choices with their fashion, knowing that the product on their skin not only feels good, but has been made using ethical manufacturing standards.
“With each collection, the goal will be to deliver a product that is stylish and fashion forward, using the highest-quality fabrics, including compression performance fabrics with a strong focus on sustainability for our customers and the planet,” said brand spokesperson, Laura Rapa.
The fabric itself is not only sourced from the best manufacturers across the world, including stunning Italian fabrics, it also features LARi’s “Love It Forever” focus, which aims to make long lasting pieces that you can wear repeatedly and still feel as good as new.
“Acknowledging that there was a gap in design, marrying sustainability with existing activewear and athleisure products, they set out to close this gap by researching and developing what they could improve upon,” said Ms Rapa.
“The result is this collection, featuring products that suit their own bodies and ethics, and all fashion-forward, fitness queens in the marketplace.”
LARi Active is the passion project of four fabulous, fit and fun professional women who saw a gap in the market in high-quality fashion leisure and activewear that matched their lifestyles. LARi (pronounced “laa-ree”) is the Indonesian word for “run”, which has obvious connotations for the brand, and is the word the Directors would describe as the pace they, and modern women, live their lives.
The collection is now available online at www.lariactive.com, shipping Australia wide.
Social Media Handles
Instagram: https://www.instagram.com/lari.active/
FB: https://www.facebook.com/LARiActive-100244362590547/
@lari.active
#LARISQUAD
-ends-
Featured Products:
Image 1
Backtrack sleeveless ribbed hoodie in Monochrome – $99
Rewind compression legging in Monochrome – $119
Countdown puffer jacket in Black – $379 – available for pre-order
Image 2
Rewind compression legging in Monochrome – $119
Rewind tank in Sky – $69
Rewind compression legging in Indigo Multicolour – $129
Rewind sports bra in Sky – $69
Image 3
Flashback midi dress in Oat – $149
Throwback panelled cotton crop tee in Oat – $69
Throwback compression legging in Mocha – $119
Throwback panelled cotton crop tee in Black – $69
Image 4
Rewind compression legging in Monochrome – $119
Reverse seamless sports bra in Monochrome – $79
Backtrack compression legging in Liquorice Multicolour – $129
Backtrack sports bra in Liquorice – $79
Image 5
Backtrack sleeveless ribbed hoodie in Tangerine – $99
Backtrack compression legging in Liquorice Multicolour – $129
About LARi Active
LARi (pronounced laa·ree) is an Indonesian word, meaning run, and for us, means we are always on the go. True to its namesake, LARi is fashion forward activewear, it is a brand that we design to be worn in the gym and beyond. Fuelled by a passion for fashion and fitness, LARi combines a fashion-centric approach with high-performance technology, comfort, and functionality, resulting in refreshingly bold pieces made for the modern lifestyle.
For more information, images, interviews or samples, please contact:
Laura Rapa
Brand Spokesperson
Ph: 0430 969 308
Email: [email protected]
