PRESS RELEASE: Vacation Vibes Partners with Bunnings Because Every DIY Job Deserves the Right Tools

Melbourne – 31 March 2025, 2:00pm
Vacation Vibes is excited to announce a groundbreaking partnership with Bunnings, Australia’s leading
home improvement retailer, which will now stock Vacation Vibes’ best-selling women’s health and
pleasure products. Whether you’re stopping by for a power drill or browsing the greenery, you’ll find
something special discreetly waiting for you in Row G (because, where else?).

Vacation Vibes are Australia’s number one women’s health and pleasure products. Ranged in Australia’s
number one retailers, Ultra Beauty, Chemist Warehouse, Adore Beauty & The Iconic just to name a few.
Always in places women want and need to shop! The Byron is Vacation Vibes best seller and will be
featured in Bunnings aisles from tomorrow at $49.95.

“At Vacation Vibes, we’ve always prioritised making our products accessible in spaces where women
naturally shop—pharmacies, fashion boutiques, and beauty retailers,” said Julia Marget, Director of
Vacation Vibes. “Partnering with Bunnings is a natural extension, reflecting the growing confidence and
independence of women tackling DIY projects at home.”

Strategically placed among the hand tools, Vacation Vibes’ products offer women the chance to “nail it,”
“drill it home,” or simply lend a hand with personal DIY needs—no tradesperson required.

The partnership comes at a pivotal moment for Bunnings, which is actively seeking innovative ways to
drive growth amid slowing demand in the hardware sector. According to recent financial results from
parent company Wesfarmers, Bunnings experienced modest revenue growth of just 2.3%, indicating a
need to diversify product offerings and appeal to new customer segments.

“Our customers expect innovation, and we’re committed to normalising self-care in everyday
spaces,” said Marget, Co-Founder of Vacation Vibes. “Why should the tool aisle be just for guys? Our goal
is to ensure women have the right tools at their fingertips, delivering satisfaction with
no assembly required.”

Bunnings Head of Innovation, Isla Wood, added, “Introducing female-focused products aligns with our
commitment to innovation and reaching new audiences. We recognise the increasing self-sufficiency
of women who are becoming more handy around the home, and we’re proud to support this shift by
providing products that empower and resonate with our customers.”

Next time you’re shopping for tools, don’t miss the opportunity to enhance your DIY kit with something
uniquely satisfying. Vacation Vibes’ product range will be available in select Bunnings locations and
online. The full range of Vacation Vibes products will be available from April 2nd, both in-store and online.
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