PRESS RELEASE: Webprofits Evolves Brand and Forges New Success in Turbulent Times

UPDATED: Friday 24th of July 2020

This leading digital consultancy has been leading the charge in meeting new business challenges, helping clients adapt their marketing strategies in a time of uncertainty.

Sydney, Australia — July 24, 2020 — Webprofits has announced a newly evolved brand to meet the challenges of a historically significant year. The new Webprofits brand is a contemporization, but also an acknowledgment of the significant challenges and unexpected opportunities of 2020 — a year that has so far brought the COVID-19 pandemic, bush fires, and global political unrest. However, a sense of new urgency and entrepreneurship has led to new success for many Webprofits client partners.

“This year has brought everyone so many unexpected challenges and we have all had to evolve, personally and professionally. Naturally, the Webprofits brand is evolving too. A positive outcome of the turbulence this year is the acceptance that change is the only constant and that we need to be ready for the unexpected. This has put people in a “startup” mindset — companies are breaking new ground and bringing new vigor to every facet of business even as things start to settle into more predictable patterns. That attitude, born out of crises, is bringing great results for Webprofits and for our clients,” Paul Sprokkreeff, Managing Director of Webprofits said.

Webprofits has helped leading brands in Australia adapt and grow through 2020, their successes have included:

Logitech continues its expansion into digital by building on last year’s award-winning campaigns for EMEA and Asia Pacific.
Aussie Broadband has exceeded their consumer targets with Webprofits as its sole digital agency.

“I can confidently say that Webprofits has been one of the more forward-thinking, strategic partners I’ve worked with. We’ve been able to… truly understand the value of digital in our business and the necessity of paid media’s impact to aid in driving results.” — Reagan Freyer, Director & Head of Digital & Marketing Transformation, Logitech.

“Webprofits has provided support, strategic advice and have been dedicated to supporting the growth of our customer base across Australia taking… us to Australia’s fifth-largest NBN provider.”– Adam Renn, Marketing Manager, Aussie Broadband.

Webprofits shared its industry-leading expertise with brands and agencies by partnering with Mumbrella on a webinar on agile marketing in early April 2020. The webinar, hosted by Tam Al-Saad, Head of Growth at Webprofits, attracted registrations that exceeded any webinar that Mumbrella has done to date. In June, Tam was also a featured speaker at Cannes UnCanned, an online event, with a session titled “Agile marketing: Driving growth in an age of uncertainty” which is now available on-demand.


“Brands, agencies, and all that attended our webinar were engaged and involved, asking insightful questions and sharing practical information. This new spirit of support and collaboration is leading to greater innovation and that is one output of all this turmoil that I hope sticks. We look forward to making our clients more successful and relevant than ever before throughout the rest of 2020 and beyond.”

The Webprofits rebrand effort included a new style guide, logo, and improved web sites for Australia, Asia, and North America, reflecting the brand guidelines and the consultancy’s position in those markets.

Brands ready to transform their marketing may fill out this short questionnaire to begin the conversation with their agile marketing experts.


About Webprofits

Webprofits believes there’s always a smarter and better way to do things. With nearly fifteen years of marketing experience helping companies in a wide range of industries, Webprofits is a full-service digital growth consultancy that partners with clients on innovative technical and outstanding creative initiatives that break through the noise and deliver results.