PRESS RELEASE: When AI Meets Your Face: Can a Digital Avatar Be the Skincare Educator the World Needs?

FOR IMMEDIATE RELEASE

Gold Coast, QLD – April 8th 2025 – In a time when skincare advice is everywhere—and yet no one knows what to trust—one Australian skincare company has made a bold move: handing over part of its educational voice to a digital avatar.

Meet Gloe, a 30-second skincare educator created using AI and digital avatar technology, launched this week by Homepeel on Instagram, Facebook, and TikTok. Her role? To cut through the overwhelming noise around skincare and deliver bite-sized, scientifically sound skincare education—without bias, branding, or filters.

With a mission to clarify, not confuse, Gloe releases two short, no-fluff videos each week answering questions like:
• What does hyaluronic acid actually do?
• Should you use alcohol-based products?
• Is “purging” real?
• Why does skin age faster in your 30s?

But this move isn’t without controversy.

A digital face in a personal space

AI and virtual avatars have been popping up in industries like fashion, gaming, and tech. But beauty and skincare? A space built on personal connection, trust, and authenticity? That’s rare—and in some circles, taboo.

“Yes, we’ve already had some negative feedback,” says the Homepeel team. “People know and love Jodie Baker—our founder—because she shows up without makeup, without filters, and has done so for 20 years. That trust matters to us. So we’re not replacing Jodie—we’re adding Gloe to help with one problem our research shows is stopping people from reaching their skin goals: too much conflicting information.”

Not a salesperson. Not a brand rep. Just information.

Unlike digital influencers created to drive brand loyalty, Gloe has a strict role: she will never speak about Homepeel products or make recommendations. Her entire function is general skincare education in plain language, backed by real science.

The idea is simple: if people understand their skin better, they can make better choices—whether that’s Homepeel or not.

The future of skincare education?

With the flood of #skintok advice, influencer endorsements, and ever-growing product shelves, skincare has become a minefield. Homepeel believes the antidote is education, not more marketing—and Gloe is their experimental answer.

Whether this becomes a wider trend in skincare or remains a bold outlier remains to be seen. But one thing is clear: in an industry that thrives on trust, handing the mic to AI is a gamble—and one that could reshape how we learn about our skin.

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About Homepeel
Homepeel is an Australian skincare brand with a 20-year legacy in cosmeceutical-grade, clean skincare. Known for its filter-free, no-nonsense approach, Homepeel is led by founder Jodie Baker, who continues to create content, show up bare-faced, and connect with thousands of customers on their skincare journey.

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