PRESS RELEASE: Young Brisbane Entrepreneur Swims Against Covid Tide

21-year-old entrepreneur & multi-disciplinary designer Amelia Scott has burst into the fashion industry with her brand AMELIA designs, which started during the pandemic from her bedroom in Brisbane.
After learning to sew and knit from her grandmother pandemic passion project, Amelia launched her label AMELIA designs, which offers one-of-a-kind, sustainable, handcrafted knit garments.
AMELIA designs pieces, all made my Ms Scott herself, have been featured in major titles, including Marie Claire and Vogue, and are now stocked in boutiques in New York City, Connecticut, and South Carolina.
Ms Scott says that despite the turbulent nature of the fashion industry and the ups and downs of starting a business during the pandemic, her business has gone from success to success in less than a year of operation.
“There are constantly shifting trends and intense international competition in the industry – AMELIA designs pieces are built to be long-lasting, unique, and immaculately constructed, and no one is doing anything like this in Australia,” she says.
“I started creating the pieces for a personal project, the demand grew from there and here we are 11 months later – people are moving away from fast fashion and want enduring, quality pieces made by independent makers and creators.”
After experiencing difficulty responding to traditional schooling, Amelia sought other pathways to success and is the prime example of how alternative learning methods can result in amazing outcomes.
Some business success is owed to the rising internet profile of Ms Scott, with owner of New York-based womenswear brand ‘LoveShackFancy’ Rebecca Hessel Cohen reaching out to stock AMELIA designs pieces after finding Ms Scott on TikTok.
The 21-year-old has amassed millions of TikTok views, a sizable Instagram following, and a YouTube channel aimed at young girls wanting to pursue their own goals.
The Brisbane girl has also connected and collaborated with top Australian and American influencers such as Saskia Jenkins, Jadè Tunchy, Ella Mcfadin, and Kate Bartlett.
Ms Scott cut her teeth designing shopfronts, graphics, websites and running social media accounts for local Brisbane businesses, Farmhouse Kedron, Oh Boy, Bok Choy! and Miss Sophia’s Gelateria.
While running her label, Amelia learns further skills at the renowned Parsons School of Design in New York City.