PRESS RELEASE: Zena Sport cofounders Donna Johnson and husband Brad, have today released the Zena Youth Protection Vest, a female impact protection garment.

Zena Sport Releases NEW Youth Vest to accompany their Z1 Zena Impact Protection Vest range.

Zena Sport cofounders Donna Johnson and husband Brad, have today released the Zena Youth Protection Vest, a female impact protection garment.

It’s a one-vest-fits-all-sports vest for younger female athletes that protects the breast, chest and rib area.

The vest is the next major product release for the Zena team, following the hugely successful launch of the revolutionary Z1 adolescent and adult vest at the start of last year.

The Z1 is worn by leading female athletes across the globe in more than twenty sporting codes, and is worn by some of Australia’s sporting elite across the AFLW, NRLW and NBL1 competitions, just to name a few.

With over 70 current AFLW players wearing the vest on game day, the Johnson’s have been working with athletes at elite and local levels to develop the youth vest that would transfer the design attributes and world leading patented design to encourage younger, aspiring athletes to play their chosen sport with greater levels of confidence and protection.

The new Youth Vest is suitable for girls aged between 8-13, it’s one size.

The Zena Youth Performance Vest has been specifically designed for girls who play contact sport.

It’s extremely lightweight, the youth vest protects from impact & provides the ultimate confidence on field. It has been developed with stretch mesh and elastane to fit youth girls from ages approximately 8 – 13.

– Patented injection moulding contours to the body
– Extremely lightweight at 100gm, and flexible
– Chest, breast and rib coverage for optimal protection
– Mesh razorback for breathability
– Designed and developed in Australia

According to Donna Johnson, Zena’s cofounder and head of product development and customer success, “The younger girls love it because it’s so light and doesn’t restrict any type of movement, it’s just so easy for them to put on and they know they’re protected,” she said.

“The most important thing for us is to protect the girls from the moment they enter the sporting arena at a young age, the entire team at Zena are really passionate about this. Protecting the ribs, protecting the chest and breast – that‘s our point of difference in that we can cover that whole upper body, especially as these young girls bodies are developing”

Zena Sport has partnered with an array of local sporting clubs, schools and partners to ensure the vests are readily available for the upcoming sporting season.

Brad added that, “We‘re humbled by the diverse organisations and communities who champion our vests for their athletes from across the globe. We are working with professional and amateur female athletes in Australia, NZ, North America and the United Kingdom, and the ting we love the most is that it is making a positive impact on the confidence of so many athletes, … they’re wearing the vest and absolutely love it. Getting the younger girls involved just means they can engage in sport with even more confidence from an even earlier age and that makes us so proud’.

More information on vest is available on www.zenasport.co