Restaurant New Menu Launch Sample

March 21, 2018



Brisbane, Queensland—ABC Grill, the pioneers of the fresh to order, DIY grill concept, is implementing some major changes. For the first time in twenty years, they will be adding new menu items like burritos, salads, stuffed sandwiches and tacos to complement their more traditional offerings of noodle and rice dishes. With two successful decades under their belt, they are responding to customer feedback and evolving their concept into a fresh food venue that caters to all eating lifestyles. The menu will be introduced at all thirteen locations on March 26.

Their evolution will include the addition of: the XYZ Mighty Burrito (1.5 lbs. of make-it-yourself freshness), Jon Snow, salads and stuffed sandwiches (custom creations nestled in a pocket pita) – all prepared to order. The entire ABC Top Grill menu is prepared precisely to guests’ tastes and preferences, whether they are paleo, vegan, nut-allergic, gluten-free or just plain hungry – hence their motto: “They grow it, you pick it, and we cook it.”

“It was our mission to evolve our concept from a ‘stir fry restaurant’ into a fresh food lifestyle venue by expanding the menu and offering more ways to eat healthy. We observed the dining trends and have listened closely to our guests’ feedback over the years. There are so many different dietary preferences and needs these days…we want ABC Top Grill to remain top of mind as the easiest and fastest way to fresh, healthy, delicious food,” states CEO, John Smith.

With a growing number of people living with dietary restrictions and embracing a healthier lifestyle, ABC Top Grill allows guests to create their own meals by choosing from a wide variety of fresh vegetables and proteins and bold, flavourful, multicultural spices. ABC Top enthusiasts now even have more ways to express their culinary creativity.

About ABC Top Grill:

Inspired by the open-air fresh market grills of Asia, ABC Top Grill opened its first location in Sydney in September 1995. They believe each meal should be memorable. Feisty flavours. Stand-up-and-shout textures with ingredients so fresh, your momma will smack them. Customers choose from fresh vegetables and protein while an enthusiastic ABC Top team member prepares the meal precisely to their tastes and preferences, whether paleo, vegan, nut-allergic, gluten-free or just plain hungry.

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Press Contact:

Jane Doe
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