PRESS RELEASE: Should Australian Businesses Be Worried About AI Search?
In a significant development, Google launched AI Overviews in Australia on 29 October. This service provides summarised information directly in search results to answer user queries. ChatGPT Search, which enables users to interact with search results conversationally, is also proving to be transformative.
These AI-driven features are reshaping how users seek information and how businesses need to adjust their digital marketing strategies. The key question remains: should Australian businesses be concerned about AI search, or can they use these changes as an opportunity for growth?
AI search has already influenced various industries, particularly informational content and e-commerce. Businesses that rely heavily on organic search traffic may experience positive and negative changes, depending on how they adapt to the evolving search environment.
Tharindu Gunawardana, SEO Consultant and Founder of SearchMinistry Media, notes,
“We are already seeing the impact of AI search on some Australian businesses, particularly those focusing on informational and e-commerce content. For instance, if you are an e-commerce business, optimising your product pages is more important than ever, as Google prioritises Product Detail Page (PDP) data for product-related search queries. We already receive AI-driven traffic to our client’s websites through Google AI Overviews and ChatGPT.”
The main challenge for digital marketers and business owners is that many still need to be made aware of the rise of AI search, and even fewer need to understand how to use it effectively or track AI-driven traffic. Businesses that want to stay ahead of the competition must adapt quickly, understanding how AI-driven search is changing user behaviour and transforming digital marketing strategies. Those who can optimise their content and SEO to appeal to these new AI-driven platforms are positioned to gain significant advantages.
At SearchMinistry Media, we focus on adapting SEO strategies to these AI-driven changes, ensuring businesses drive qualified traffic, increase engagement, and boost conversions. Tharindu further explains,
“Most digital marketers are still unaware of the impact of AI search or how to use it as an opportunity. Now is the time to get informed, adapt, and thrive in response to these changes.”
As AI-driven search becomes more widespread, those who adapt early will be better positioned to leverage AI, capture new traffic sources, and gain a competitive edge. The digital landscape is evolving, and it is crucial to take action now to understand, optimise, and benefit from these changes.
