PRESS RELEASE: iRealty. New Look. Smarter Email. Bigger Results.

[May 19, 2025 – Australia] – iRealty, Australia’s #1 AI-first email marketing platform for multi-office real estate brands, unveils a suite of new features and a bold new look launching May 26.

More than just a visual makeover, this shift signals iRealty’s evolution into the industry’s most intuitive, intelligent marketing platform—designed to help agents nurture their databases, identify hot leads early, and win listings before the competition even knows what’s happening.

“This brand refresh is a signal to the industry: we’re not just keeping up—we’re leading the charge,” said Scott Dunlop, CEO of iRealty. “Speed, personalisation, and automation are no longer nice-to-haves—they’re mission-critical. This new look reflects that shift.”

What the New Brand Stands For
At the heart of the rebrand is a redesigned logo that reflects:

AI-powered intelligence – symbolised by a dynamic gradient and motion-inspired styling that speaks to the speed of smart automation.

Customisation at scale – through a multi-colour ring, showcasing iRealty’s ability to adapt to every agency’s unique brand.

Clarity and simplicity – reflected in its sharp, clean geometric typeface, mirroring the user experience within the platform itself.

iRealty’s 3 Uniques Driving Results for Agents
Smart Sends, More Sales
🚀 Let AI handle the timing, messaging, and personalisation—turning email into your 24/7 listing machine.

Sync, Send, Succeed
🔗 Integrated with major CRMs like REX, Agentbox, VaultRE, and Eagle, iRealty lets agents launch powerful marketing from tools they already use.

Your Brand, Your Way, Every Day
🎨 From templates to tone, iRealty flexes around your brand—delivering marketing that feels authentic and looks world-class.

About Scott Dunlop
Scott Dunlop is the CEO of iRealty and one of Australia’s leading voices on digital marketing in real estate. With a background in data, tech, and product development, Scott has spent over a decade helping agents future-proof their businesses through smarter marketing systems.

A passionate speaker and sought-after panellist, Scott regularly delivers keynote presentations at real estate leadership events and industry conferences, where he champions AI-driven marketing, database monetisation, and automation strategies that deliver real-world results.

To book Scott as a speaker or guest expert, contact: [email protected]

About iRealty
iRealty is Australia’s most advanced real estate email marketing platform, combining AI automation, deep CRM integration, and behavioural analytics to help agents attract more listings, nurture more leads, and build long-term brand equity. Built by marketers, made for agents—iRealty ensures the right message lands with the right person, at exactly the right time.