Commercial real estate agencies turn to iPads and the cloud with Surga Central
|Wednesday, 25 July 2012 11:42|
|Australian commercial real estate agencies are turning to Apple iPads and the cloud to raise sales force productivity, improve customer service and gain competitive advantage. Now, with the release of Surga Central for iPad – a cloud-based CRM software application from Adept Business Systems – field-based commercial property agents can use an iPad to immediately perform business functions previously undertaken by office-bound agency staff.
Taking its name from the Bahasa Indonesian word for paradise, Surga Central for iPad provides a comprehensive software application in the cloud for selling and leasing commercial real estate. In addition to managing contacts and property listings, agents can capture requirements to lease or purchase real estate, add notes and generate property marketing brochures – without the need to involve administrators. Information entered from the iPad is stored in Surga Centralâ€™s cloud database and becomes immediately available to other team members, thereby improving collaboration between field-based agents and office staff.
Surga Central for iPad features a powerful search facility that can exploit the iPadâ€™s native location services. Real estate agents can visually demonstrate what property listings are available and enhance the customer experience by switching to Google Street View to reveal amenities in close proximity to the property. If interest is expressed, a listing brochure can be generated in the cloud and either emailed to the enquirer or downloaded and stored in the agentâ€™s iBooks library. Enquiry searches can be performed to show owners and buyers property enquiry â€œhot spotsâ€ and â€œdead spots.â€
Prominent Brisbane commercial agency, First Commercial Realty, has equipped its entire sales force with iPads and Surga Central. Managing Director, Angelo Efstathis said, â€œFrom first contact with an owner or tenant, our agents can converse with authority and professionalism as the information they need is at their fingertips. In the current tough market, when dealing with consumers who have already performed research on the Internet, this provides our agents with a clear competitive advantage.â€
(images available upon request)
About Adept Business Systems
Based in Sydney, Adept Business Systems develops, sells and supports a range of business software applications, including Surga Central â€“ a cloud-based CRM application for commercial real estate (www.surgacentral.com).
Customers include First Commercial Realty, Ray White Metro, Ray White Brisbane, Ray White Canberra, Richardson & Wrench North Sydney, Hartigan Bolt, Oâ€™Donoghues First National, Facey Industrial, Link Property Services, Madsen Partners, Independent Property Group and Barton Commercial Property.
Steve Clark, CEO, Adept Business Systems
Angelo Efstathis, Managing Director, First Commercial Realty, Brisbane