Press Release Template
SUBJECT LINE (generally same as heading)
The subject line and heading must be compelling and provide an angle to the story.
'News Release' needs to be clearly stated to identify the nature of the document.
FOR IMMEDIATE RELEASE
State when the news release is available for use. If the news release can be used immediately, use the term 'For immediate release'. If you need to time the release or place an embargo on it, clearly mark as 'EMBARGO. Not for release before TIME, DATE'. Note that editors do not look favourably on an embargo.
States when the news release was sent.
HEADING - ORGANISATION NAME
For heading notes, refer to Subject line above. Add the organisation's name so the source can be identified.
'I have six friends who serve me true. Their names are WHAT and WHERE and WHY and HOW and WHEN and WHO.'
By using this formula of answering WHAT happened; WHERE it took place; WHY it occurred; HOW, WHEN, and to WHOM, the lead will be easier to write. An editor may not read beyond the lead paragraph so it is essential that it contains all the relevant information.
Each paragraph of a news release is less important than the one before it. This is called the inverted pyramid.
Each paragraph must be self-contained.
The final paragraph should summarise the background or the organisation or individual.
Trade papers will often accept a feature story in its entirety. Select how you want to tell the story, such as whose story it is and how you are going to reveal information.
Finish off the copy with 'Ends'.
Details of your media contact person for further information, including name, email address, website address and business and after hours contact details. Journalists prefer the phone and work all hours.
SOURCES [IF ANY]
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